American Shea Butter Institute

Marketing Articles

Our educational efforts also include various articles on Shea Butter. Our most quoted article is 21 reasons to use Shea Butter. These articles are written primarily for consumers, announcing or discussing the various benefit of Shea Butter. These articles are intended to promote the US Shea Butter industry by:

1.      Consumer education

2.      Encourage quality standards industry wide

3.      Reduce the trafficking of contaminated Shea Butter into US markets

4.      Create and promote new products and new markets for Shea Butter

5.      Encourage consumers to look for the Institute’s Seal of Certification, to assure the consumer high quality Shea Butter.